Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Selecting campaign types and their associated channels will depend first on your goals and what you want to achieve. The best campaigns use a mix of channels. Here are a few examples. Campaign #1: Drive immediate pipeline in a new market sector Channels: Direct Mail, Marketing Email, Sales Email/Call, Landing Page Process: Send a marketing email alerting people that they have a package coming. Send a package with a fun gift (office supplies, cookies, a caricature of them based on their LinkedIn ...Read More
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