GitLab Head of Growth Marketing • 3y
The marketer in me always wants to answer this question with "you rely on your experience and knowledge of your category, audience, and product to help you define the best message for your audience." The scientist in me has seen evidence that your best guess is a roughly 50/50 coin flip. Ok, better than that but you're still guessing. So my answer here is experiment, experiment, experiment. Don't think of this as daunting, expensive, or even time consuming. Showing two treatments to two people a ...Read More
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