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What do customer journey stages look like at an organization that is prioritizing renewals, expansion revenue & product adoption?

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2 Answers
Customer Marketing Strategy
  1. Nicolette Konkol
    Nicolette Konkol

    Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y

    Most answers to this question focus on the buying journey and tend to sum up the post-sale experience in one bullet point but there's definitely more to it than that. Indeed the customer experience starts with the buying experience where you come to understand the problems your potential client is trying to solve and the outcomes they'd like to achieve and continues through the handoff to customer success or account management. The post-sale stages of the customer lifecycle generally include: a. ...Read More

    1,554 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    An organization that is prioritizing renewals, expansion revenue and product adoption, will require solid onboarding, adoption metrics, engagement metrics and data around these three priorities. Sales teams will be incentivized on expansion revenue as the priority. The reason you need the metrics I noted above is that data will need to be monitored at every stage of the customer journey. This will help you understand what is working and what isn’t working. Where are customers dropping off within ...Read More

    266 Views

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