What do demand generation managers get wrong when trying to influence the C-Suite?
3 Answers
Erika Barbosa
Counterpart Marketing Lead • May 1
The main mistake that demand generation managers make when trying to influence the C-Suite is focusing too much on tactics and metrics instead of the business outcomes that matter most to executives, such as revenue and profitability.
When demand generation managers fail to speak the language of the C-Suite, it can lead to confusion and unproductive conversations. It is essential to reframe conversations in a way that is meaningful to the C-Suite and adjust the narrative based on the audience.
Demand generation managers need to tailor their messaging to align with the overall strategy, understand the C-Suite's priorities, and build relationships to gain their support.
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