What recommendations do you make in order to assure the continued success of your strategies?
7 Answers
8x8 Vice President, Global Demand Generation • 3mo
Sustained demand generation success does not come from individual campaigns or channel; it comes from operational discipline and leadership alignment. High-performing dem...
398 Views
JumpCloud Vice President, Revenue Marketing • 2y
I think this is a really great question, and a too often overlooked area for really drilling down into your team's success. You of course have to have product-market fit,...
599 Views
Salesforce Sr. Director, Field Marketing • 2y
Having accurate data and good data is the foundation in delivering success. You have to be able to quickly answer this question: “For every dollar I put in market, how mu...
576 Views
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 2y
Look at marketing performance based on the revenue it's generated. Then break that down by Geo, campaign, and tactic. From there you will know what's working and what's n...
399 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Great question! It’s helpful to approach your demand generation strategies from the perspective that it is constantly evolving. Approach it from a growth mindset. This is...
791 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Great question! It’s helpful to approach your demand generation strategies from the perspective that it is constantly evolving. Approach it from a growth mindset. This is...
678 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
It somewhat depends on the specific strategy, but in general there are two things to look at:Inspect regularly: bear in mind, some things take time to materialize, so kno...
533 Views
Related Questions
What recommendations do you generally provide at the end of a campaign?How do you adapt one strategy to garner different types of wins from different campaigns and how do you best set expectations with internal stakeholders about what kinds of results they might see over the life cycle of the demand generation strategy?If you feel that the most effective fundamental channels vary from strategy to strategy, then how would you differentiate between channel options to choose the best tactics for a particular play?How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?In a world filled with generic tips and tricks, what is one of your go-to fundamental strategies for SaaS demand gen. What factors do you assess in order to properly prioritize the timing of and budget allocated to different campaigns within a strategy (for example, launching an Account Based Marketing campaign versus a brand awareness campaign)?