What are the variables that you take into consideration when making these judgments (audience, product, pipeline goals, etc.) and how does each variable impact the finalized strategy?

Question

Katie Jane Parkes · Accepted Answer

If we're looking at Customer Marketing strategy, there's a few key variables that can shape where we focus and how we allocate resources:Audience/customer segments: Diffe...

Steve Armenti · Answer

One of the biggest variables is do you have product market fit. It's really hard to sell a crappy product to people that don't want it. So before any company should inves...

Erika Barbosa · Answer

I will always start with the goal or objective of the strategy. What are we trying to accomplish and what do we need to support this goal?Resources. Do you have enough te...

Erika Barbosa · Answer

I will always start with the goal or objective of the strategy. What are we trying to accomplish and what do we need to support this goal? Resources. Do you have enough ...