In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • March 22
To create a successful account-based marketing (ABM) strategy, you need buy-in across multiple teams. More importantly, you need to have company alignment for this strategy. The company has to be focused on a specific target account list and be okay with saying no to opportunities that are not part of its target list.
Other teams you’ll need a partnership with include:
- Sales
- Marketing
- Customer Success
- Product
- Analytics
The sales team is going to be one of your critical partners. Without their buy-in, an ABM strategy will not work.
You may also find these other responses are helpful for additional ABM context:
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