Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 3y
First, I’d like to define a B2B campaign as a set of tactics that will drive pipeline revenue for a particular solution or a market segment. The campaign timeline can span over a quarter or 6+ months. To launch a successful campaign you first need to answer these 5 questions. What are the campaign goals Begin with the end in mind. Keep your eyes on the prize and optimize relentlessly Who is the Target audience Persona - Business and technical buyer Segment - Enterprise, Mid-market, SMB Geo - Nor ...Read More
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