What amount of channels and tactics provide the best “bang” for the campaign budget’s buck?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • November 30
From my perspective, it's not about the amount of tactics but rather how impactful the channel is based on your goals. More channels does not mean better results. Rather than thinking of a count of tactics, ask yourself the following:
- What is the goal of the campaign?
- For each tactic you are considering, what is the estimated outcome or impact you believe it will drive?
- How are you layering in organic efforts?
I recommend getting your bang for the buck based on this criteria. Select your mix of tactics based on what is smart for your goals.
935 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Mike Braund
Iterable Sr. Director, Marketing Operations & Digital Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Samantha Lerner
Attentive Director of Growth Marketing, Acquisition
Laura Lewis
Addigy Director | Head of Marketing
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Talmage Egan
BILL Director, Demand Generation
Justin Carapinha
Salesforce Senior Director, Global SMB and Growth Campaigns
Kelley Sandoval
Databricks Senior Director, Demand Generation
Related Questions
How do you optimize your landing pages for better conversion rates in digital marketing?What channel combinations have you you’ve tried that surprised you with high performance?How do you make decisions about the order in which different tactics go live on each channel within the larger campaign strategy?What are your best practices for creating effective call-to-actions (CTAs) in digital marketing materials?How can the visual design and messaging of a campaign be integral to providing a cohesive experience for the target audience?How do we access the session?