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Erika Barbosa
Head of Growth Marketing, Observable | Formerly Issuu, OpenText, WebrootNovember 30

From my perspective, it's not about the amount of tactics but rather how impactful the channel is based on your goals. More channels does not mean better results. Rather than thinking of a count of tactics, ask yourself the following:

  • What is the goal of the campaign?
  • For each tactic you are considering, what is the estimated outcome or impact you believe it will drive?
  • How are you layering in organic efforts?

I recommend getting your bang for the buck based on this criteria. Select your mix of tactics based on what is smart for your goals.