Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Some examples of factors I would take into consideration when different tactics go live are: Measurement. How will you measure each tactic? Can the performance of one tactic impact the others? If so, how will you account for this? Messaging. Is the story cohesive across tactics? Will the story make sense to the user with the mix of tactics they are exposed to? Goals. What are your goals per tactic? Can the timing impact your goals negatively, positively or will it be neutral? Budget. What are yo ...Read More
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