What factors affect the timing between different tactics going live?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • February 28
Some examples of factors I would take into consideration when different tactics go live are:
- Measurement. How will you measure each tactic? Can the performance of one tactic impact the others? If so, how will you account for this?
- Messaging. Is the story cohesive across tactics? Will the story make sense to the user with the mix of tactics they are exposed to?
- Goals. What are your goals per tactic? Can the timing impact your goals negatively, positively or will it be neutral?
- Budget. What are your budget constraints? Does it make more sense to spread out the tactics depending on the budget?
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