Perfection should never be the priority. "Don’t let 'perfect' be the enemy of
'good.” Formulate some hypotheses, strive for your best, and then always plan to
iterate. The more data you collect from h
Campaign Operations
2 answers
Global Head of Demand Generation at Morningstar | Formerly Ariba, Taleo, Showpad • July 21
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 16
I love this question. Oftentimes the question is what you should focus on, but
what we should not focus on is equally important. I recommend not focusing on:
Perfection. Perfection is probably one of
2 answers
Global Head of Demand Generation at Morningstar | Formerly Ariba, Taleo, Showpad • July 21
Campaign operations and demand generation are part of the same value chain of
campaign creation, so it depends on the size and scale of your teams as well as
the specialization you chose to prioritize
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 14
From my experience, campaign operations fall under marketing operations except
with smaller teams such as startups. For example, I work at a startup and drive
the majority of the campaign operations a
1 answer
Global Head of Demand Generation at Morningstar | Formerly Ariba, Taleo, Showpad • July 21
First one would be a sound campaign planning process that starts with the
outcome you are trying to achieve, who your target audience is, and an
understanding of where they "live" i.e. where they spen
1 answer
Global Head of Demand Generation at Morningstar | Formerly Ariba, Taleo, Showpad • July 21
This question is specific to scaling a business. No one size fits all answer,
what you choose to centralize or decentralize has a lot to do with what growth
stage you are in and your priorities. In th
1 answer
Global Head of Demand Generation at Morningstar | Formerly Ariba, Taleo, Showpad • July 21
The MarTech stack is only as good as the strategy, people, and process it
supports. Invest in the strategy, people, and process to set the foundation, and
then select MarTech that will amplify and acc