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Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 16
Does Campaign Operations typically fall into the responsibilities of Demand Generation or Marketing Operations?
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • January 14
What are the most important processes to put in place to empower your marketing team with better campaign operations?
How do you define what should be de-centralized or centralized core processes that impact how teams launch and execute campaigns?