How do you define what should be de-centralized or centralized core processes that impact how teams launch and execute campaigns?

This question is specific to scaling a business. No one size fits all answer, what you choose to centralize or decentralize has a lot to do with what growth stage you are...

I think that strategically, there are definitely some things that make sense to work from a centralized perspective: Ex. global lead scoring, tech stack integrations, lea...

The direction for this question is specific to your business. The degree of centralization and decentralization is based on your business's goals, the structure that is b...