What recommendations do you generally provide at the end of a campaign?

For ad-hoc campaigns, we typically would either repeat and iterate if it’s performing well or kill it if it’s not. Even if it’s not performing well, we would take that learning to inform future campaign strategy or other workstreams. Typically, we monitor performance throughout the campaign flight to make optimization. For example, we recently launched a lead gen campaign driving customers to book a call with a rep upon qualifying. Because users may not be familiar with our products, we launched ...Read More

First and foremost, should we do this again? Of course that requires you to setup the campaign correctly, ensuring you have outlined clear goals. Sometimes it's easy to see, i.e., did we get pipeline/bookings - while other times it's not quite as straight-forward. For example, if it was a campaign intended to drive awareness you have to go back and look at how you set up your original goals. Whatever you do, share the results with sales and also get their insights, as there is always a 'story wi ...Read More

I always provide recommendations across performance, process, and future strategy. The goal is to level up for the next round. Here’s what I typically include: Performance Analysis & Optimization What worked? What didn’t? Why? Recommendations might include adjusting targeting, creative, timing, or CTA placement. Audience Insights Who engaged the most (persona, industry, channel)? Suggest refining segments or tailoring messaging based on what resonated. Channel-Specific Tweaks If paid social ...Read More

At the end of a campaign, I generally focus on three areas: impact and outcomes, what worked and what didn’t work, and next steps. Impact and outcomes: At the end of the campaign, you should be able to define the results and associated recommendations. This should be framed around how they impact the company’s goals. Did the campaign impact revenue? Did the campaign impact retention? How?  What worked / what didn’t work: You should be empowered to not only express what worked, but also what did ...Read More