What recommendations do you generally provide at the end of a campaign?

For ad-hoc campaigns, we typically would either repeat and iterate if it’s performing well or kill it if it’s not. Even if it’s not performing well, we would take that le...

Here are three things I would recommend at the end of a campaign: Compare performance to goals Update your campaign strategy slides/doc with results, highlights and less...

First and foremost, should we do this again? Of course that requires you to setup the campaign correctly, ensuring you have outlined clear goals. Sometimes it's easy to s...

I always provide recommendations across performance, process, and future strategy. The goal is to level up for the next round.Here’s what I typically include:Performance ...

At the end of a campaign, I generally focus on three areas: impact and outcomes, what worked and what didn’t work, and next steps. Impact and outcomes: At the end of the...