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Demand Generation Demand Generation Strategy

Customer Marketing Strategy

Customer Marketing Strategy

Which metrics are Customer Marketing Leaders looking at regularly & why?

3 Answers

My org has a challenge with capturing and cataloging customer challenges/complaints/kudos. The sales/dev teams don’t have access to our notes, what is the best way to share this info in a meaningful way across departments?

2 Answers

Can I use an ABM approach with customer marketing? Why or why not?

2 Answers

How do I get started with customer segmentation?

We currently send the same messaging to all of our customer base and I want to move to more of a personalized approach.

2 Answers

Customer Marketing often requires marketing budget. What do you find in a typical percentage of the total marketing budget that should be allocated to Customer Marketing?

2 Answers

What does customer journey stages look like at an organization that is prioritizing renewals, expansion revenue & product adoption?

2 Answers

Customer Marketing often requires marketing budget. What do you find is a typical percentage of the total marketing budget that should be allocated to Customer Marketing?

1 Answer

What are the top 3-5 technologies that empower the Customer Marketing Organization?

2 Answers

What do best-in-class customer Marketing teams look like in terms of roles and responsibilities?

3 Answers

How can I pivot from our current sales approach to product led?

We really want to focus on a product led approach even with existing customers for upsells add-ons etc…

1 Answer

What do customer journey stages look like at an organization that is prioritizing renewals, expansion revenue & product adoption?

2 Answers

How can I build a case to try new tactics?

90% of our customer marketing tactics focus on email communication.

1 Answer

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