Customer Marketing Strategy

Can you pivot? Yes. Is there potential for it to be difficult? Absolutely. You have to focus on alignment between sales teams and growth teams. Even in PLG companies, there is often confusion about w

The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional B2B or sales-led organization

I find the definition and scope of customer marketing vary widely from company to company. Still, the main work areas can be described as Onboarding/Adoption, Renewal & Expansion, and Customer Adv

I recommend reframing this question to, how much do you need to allocate based on your goals? What is the priority for customer marketing compared to your other marketing activities? This is going to

Most answers to this question focus on the buying journey and tend to sum up the post-sale experience in one bullet point but there's definitely more to it than that. Indeed the customer experience st

An organization that is prioritizing renewals, expansion revenue and product adoption, will require solid onboarding, adoption metrics, engagement metrics and data around these three priorities. Sales

While email marketing is a solid tactic, my response to this question is “don't put all your eggs in one basket.” Similar to investing, you want to diversify your investments or tactics in this case.

There are several ways I could recommend going about this, but I’m going to start with the fastest ways you can approach this situation and make an immediate impact. Even if you only put the notes in

Great question! Customer segmentation is incredibly valuable. To meet customers where they are, you’ll need to have a deep understanding of the problems they are trying to solve. However, everyone doe

There’s plenty of tech out there to enable any number of strategies and subsequent tactics but the place I’d start is with customer data. Do you have the data you need to inform your customer marketin

Depends on how you’ve defined the scope and priorities of the customer marketing organization but some to consider are: Monthly active users or utilization rate Engagement in onboarding/education pro