Customer Marketing Strategy

I love this question! Think about your customers in the same way you are hopefully thinking about your prospects. Understanding their needs, pain points, growth opportuni...

You should be looking at leading and lagging indicators to determine future success.Net-Retention Rate (NRR): the best metric to determine if you're growing your existing...

I'd recommend two things - 1) set up a dedicated slack channel that captures these notes. Whether it's a product enhancement request, a complaint, or a kudos - make this ...

100%. Customers are 100% your most important market. So why wouldn't you leverage an effective approach such as ABM. Just because someone is already a customer doesn't me...

The budget for customer marketing should align with your business goals and objectives, taking into account your industry and go-to-market strategy. As a general guidelin...

Approaching this from a general perspective, without factoring in your go-to-market motion or your goals, the best-in-class customer marketing teams typically address the...

Because the customer journey doesn’t end at the sale, you need to focus on a process that evolves their experience with your product (and brand). You need to focus on dri...

This is a tough question, as it depends. For example, what is your growth strategy for the year? What percentage of your revenue are you expecting from existing customers...

There’s plenty of tech out there to enable any number of strategies and subsequent tactics but the place I’d start is with customer data. Do you have the data you need to...

Can you pivot? Yes. Is there potential for it to be difficult? Absolutely. You have to focus on alignment between sales teams and growth teams. Even in PLG companies, th...

An organization that is prioritizing renewals, expansion revenue and product adoption, will require solid onboarding, adoption metrics, engagement metrics and data around...

While email marketing is a solid tactic, my response to this question is “don't put all your eggs in one basket.” Similar to investing, you want to diversify your investm...