Can you pivot? Yes. Is there potential for it to be difficult? Absolutely. You
have to focus on alignment between sales teams and growth teams. Even in PLG
companies, there is often confusion about w
Customer Marketing Strategy
We really want to focus on a product led approach even with existing customers for upsells add-ons etc…
1 answer
2 answers
90% of our customer marketing tactics focus on email communication.
1 answer
We currently send the same messaging to all of our customer base and I want to move to more of a personalized approach.
1 answer