What information about the sales organization, products/services, and customer pain points do you need before you design an effective lead scoring system?

Start with the customer. Who are they, what do they care about, what are their problems, they trying to solve for, Jobs are they trying to get done. Then look at product ...

This is by no means exhaustive, but here are some of the angles I'd consider when building a lead scoring system: What does your web/content ecosystem look like? - what...

Below is a summary of the information I recommend. However, please take this and evolve it to meet the needs of your business, target audience and goals. Sales organizat...