What factors do you assess in order to properly prioritize the timing of and budget allocated to different campaigns within a strategy (for example, launching an Account Based Marketing campaign versus a brand awareness campaign)?

Question

Emily Chisholm · Accepted Answer

Look at your highest value best fit accounts, and really dive into how they bought from you: how they found you, who they talked to, how many times, what their hesitation...

Kanchan Belavadi · Answer

The key factor that influences where marketing budget should be allocated is Business Objectives. Is the company more focused on new logo acquisition or expanding its foo...

Steve Armenti · Answer

It's pretty unique to company and your industry. But a good rule of thumb would be 60% brand and 40% demand

Erika Barbosa · Answer

First and foremost, I recommend defining what success looks like for a campaign. Then you should go through a budget reallocation exercise on a defined cadence (e.g., mon...