Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 3y
I chose Demand Generation over Product Marketing because I wanted to be at the front lines of brand building. I have specialized in content creation and strategy, specifically in video and social media, and I've seen first hand how the right content put in front of the right audience at the right time can have a significant impact on sales and customer and product acquisition. I love the thought that a customer (potential or current) could be watching a video that my team produced and it makes t ...Read More
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