What made you decide to choose Demand Generation over Product Marketing?

I chose Demand Generation over Product Marketing because I wanted to be at the front lines of brand building.

I have specialized in content creation and strategy, specifically in video and social media, and I've seen first hand how the right content put in front of the right audience at the right time can have a significant impact on sales and customer and product acquisition.

I love the thought that a customer (potential or current) could be watching a video that my team produced and it makes them feel seen and resonated with them so deeply that they want to find out how they can work with us.

It's not a easy path to take and it doesn't always work. A lot of constant experimentation and failure is necessary to learn and grow, but the mixture of science and creativity that's needed for demand generation is truly my sweet spot.

Personally, I appreciate the diversity in demand generation. There are various levers to pull in order to attract customers and provide value to them. It involves the internal competition of attracting the right users and customers in the most efficient way possible.

I also enjoy many aspects of product marketing. I particularly love the storytelling element of the role. Although I somewhat stumbled into demand generation by luck, I would still have chosen it, as both the strategy and day-to-day work are rewarding to me.