Question Page

What made you decide to choose Demand Generation over Product Marketing?

Katie Jane Parkes
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify3y
I chose Demand Generation over Product Marketing because I wanted to be at the front lines of brand building. I have specialized in content creation and strategy, specifi...
...Read More
1909 Views
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot2y
Personally, I appreciate the diversity in demand generation. There are various levers to pull in order to attract customers and provide value to them. It involves the int...
...Read More
292 Views