Demand Generation Career Path · Demand Generation Skills

What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 4mo

The thing about demand gen that most people don't realize is that it's not actually about generating demand for a product. You're generating demand for an idea.And when y...

349 Views

What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?

Kexin Chen

Harvey Vice President Marketing • 2y

If "manager" is reference people management, I believe the most important skill sets are primarily soft skills. It's a focus on empowering your team and knowing when to l...

573 Views

As a hiring manager, what do the best demand generation candidates have in common?

Kelley Sandoval

Databricks Senior Director, Demand Generation • 1y

Whenever there is an open position on the Demand Generation team, we go through an exercise to understand the overall technical skill set we want this person to have, and...

928 Views

How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 3y

In my opinion, this one is simple: you retain good demand generation talent by giving people autonomy to act on behalf of the business, make good decisions quickly, and c...

697 Views

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are ve...

1,243 Views

I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback. What should I do when I don't think the feedback is correct?

Keara Cho

Salesforce Sr. Director, Field Marketing • 8mo

I'll start off by saying: Feedback is a gift. It's totally normal to struggle with critical feedback, especially when you think your boss has it wrong. The trick is to sw...

449 Views

How can someone from a different field transition to demand generation?

Jennifer King

Snowflake Head of Demand Generation • 1y

Great question! I get asked this all the time. It really all depends on your background, but I would urge you to familiarize yourself with marketing terminology like funn...

1,714 Views

What advice do you have for recent graduates that want to go straight into Demand Generation?

Fanette Jobard

Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 8mo

Come Aboard! Demand Gen is the Place to BeDemand Generation is where the fun is: it's fast-paced, highly measurable, and directly tied to company growth. It's an excellen...

445 Views

What can someone who has an extensive marketing background do to prove themselves competent for an entry-level demand generation role?

Jessica Cobarras

Asana Chief Marketing Officer (interim) • 1y

For marketers transitioning into Demand Generation, the key is to demonstrate a strong grasp of marketing fundamentals and a strategic mindset. Start by showcasing your u...

1,525 Views

What hard skills are must haves to be a demand generation leader? What are nice to haves?

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 3y

Here are the skills I think you need to be a great demand generation leader: Deep understanding of the sales processAbility to connect sales and marketing Email marketing...

1,550 Views

What made you decide to choose Demand Generation over Product Marketing?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

Personally, I appreciate the diversity in demand generation. There are various levers to pull in order to attract customers and provide value to them. It involves the int...

292 Views

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