Demand Generation Skills

8 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 23
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
3949 Views
5 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 25
The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are very teachable. In fact, “being teachable” is a critical soft skill to have. Oftentimes you’ll find educating yourself on demand ......Read More
906 Views
4 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 25
The most important soft and hard skills to help you build your demand gen career are captured below. While I captured each in three buckets, there is so much more to consider. Demand gen spans over many disciplines. Soft skills: * Effective communication * Critical thinking * Empathy Hard......Read More
1041 Views
5 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMOAugust 25
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams.   Someth......Read More
1290 Views
5 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMOAugust 25
Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where you might learn more is the best starting point.  In addition to that, get in on these Sharebird AMAs, Demand Gen podcasts, tak......Read More
955 Views
3 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 25
I wouldn’t say these perspectives are exclusive to demand generation, but they certainly are imperative to the role. This could also be highly effective across any org. * Curiosity. If you’ve read some of my other responses, you’ll notice a common thread of curiosity. I believe it is critica......Read More
913 Views
4 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMOAugust 25
This is a difficult question to answer, I would love more context in order to respond thoughtfully, but I will share this- a work enironment that is build around psychological safety, one that encourages healthy debate and conflict is (IMO), the envinroment that breeds the most creative and succe......Read More
604 Views
1 Answer
Laura Lewis
Laura Lewis
Addigy Director | Head of MarketingJanuary 18
That depends on what "extensive marketing background" means. If you've been, say, a Social Media Marketer and are looking to make a change, I would suggest having a conversation with your boss and the DG leader at your current organization to see if there is any between-teams movement availabl......Read More
562 Views
2 Answers
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
Here are the skills I think you need to be a great demand generation leader: * Deep understanding of the sales process * Ability to connect sales and marketing * Email marketing * Google Analytics * SEO * Systems: Salesforce, Marketo, Hubspot, etc. * Knowledge of ABM programs * Un......Read More
1026 Views
2 Answers
Katie Jane Parkes
Katie Jane Parkes
Nexus Communications VP of CreativeApril 27
I chose Demand Generation over Product Marketing because I wanted to be at the front lines of brand building. I have specialized in content creation and strategy, specifically in video and social media, and I've seen first hand how the right content put in front of the right audience at the righ......Read More
720 Views