Demand Generation - Demand Generation Skills

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As a hiring manager, what do the best demand generation candidates have in common?

6 Answers

Erika Barbosa

Observable Head of Growth Marketing • November 23

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More

696 Views

How can someone from a different field transition to demand generation?

2 Answers

Erika Barbosa

Observable Head of Growth Marketing • January 25

From my perspective, you can transition to demand generation quite easily. Depending on where you are transitioning from and the associated level, this can help determine where you could land. This is absolutely doable though. I recommend doing some research and educating yourself on what aspe......Read More

477 Views

How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?

4 Answers

Tamara Niesen

Shopify Director (Head of) Global GTM & Demand Generation • August 25

Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams. Someth......Read More

473 Views

What hard skills are must haves to be a demand generation leader? What are nice to haves?

1 Answer

Katie Jane Parkes

Shopify Creative Lead, Video Marketing • April 27

Here are the skills I think you need to be a great demand generation leader: * Deep understanding of the sales process * Ability to connect sales and marketing * Email marketing * Google Analytics * SEO * Systems: Salesforce, Marketo, Hubspot, etc. * Knowledge of ABM programs * Un......Read More

348 Views

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?

3 Answers

Erika Barbosa

Observable Head of Growth Marketing • January 25

The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are very teachable. In fact, “being teachable” is a critical soft skill to have. Oftentimes you’ll find educating yourself on demand ......Read More

355 Views

I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback. What should I do when I don't think the feedback is correct?

3 Answers

Tamara Niesen

Shopify Director (Head of) Global GTM & Demand Generation • August 25

This is a difficult question to answer, I would love more context in order to respond thoughtfully, but I will share this- a work enironment that is build around psychological safety, one that encourages healthy debate and conflict is (IMO), the envinroment that breeds the most creative and succe......Read More

288 Views

What advice do you have for recent graduates that want to go straight into Demand Generation?

3 Answers

Tamara Niesen

Shopify Director (Head of) Global GTM & Demand Generation • August 25

Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where you might learn more is the best starting point. In addition to that, get in on these Sharebird AMAs, Demand Gen podcasts, tak......Read More

491 Views

What made you decide to choose Demand Generation over Product Marketing?

1 Answer

Katie Jane Parkes

Shopify Creative Lead, Video Marketing • April 27

I chose Demand Generation over Product Marketing because I wanted to be at the front lines of brand building. I have specialized in content creation and strategy, specifically in video and social media, and I've seen first hand how the right content put in front of the right audience at the righ......Read More

344 Views

What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?

2 Answers

Erika Barbosa

Observable Head of Growth Marketing • January 25

The most important soft and hard skills to help you build your demand gen career are captured below. While I captured each in three buckets, there is so much more to consider. Demand gen spans over many disciplines. Soft skills: * Effective communication * Critical thinking * Empathy Hard......Read More

468 Views

What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?

1 Answer

Erika Barbosa

Observable Head of Growth Marketing • January 25

I wouldn’t say these perspectives are exclusive to demand generation, but they certainly are imperative to the role. This could also be highly effective across any org. * Curiosity. If you’ve read some of my other responses, you’ll notice a common thread of curiosity. I believe it is critica......Read More

492 Views