What made you decide to choose demand generation over sales?

I actually started my career in sales and transitioned over to marketing and demand generation. What made me decide to make the switch? Personally, it felt like a better ...

I always say marketing is the perfect blend of brains and heart—the science and the art. You get to dig into the data and analytics to see what’s working, but then you ge...

I’ve always been a marketer at heart; drawn to creativity, storytelling, and understanding the buyer’s journey. What excites me about Demand Gen is that it sits right at ...

This one is easy for me. I just don't have a sellers mentality and I think most people know that early on. Don't get me wrong, the idea of working directly with customers...

My first job out of college was an account executive role selling advertisement to SMB. Ultimately I leaned towards marketing because I liked that 1) it was an at scale p...

I never chose demand gen over sales, demand gen kind of chose me.I didn't come from sales. I came from film sets and nonprofit arts organizations and a deep obsession wit...

I always wanted to give sales a try but never really had the opportunity. Honestly, I don’t think I’d thrive under the pressure of quotas – that level of intensity isn’t ...