What made you decide to choose demand generation over sales?

I actually started my career in sales and transitioned over to marketing and demand generation. What made me decide to make the switch? Personally, it felt like a better fit for me. I’m more on the analytical and creative side than sales afforded me. However, sales did give me a unique perspective and foundation to build my career. I truly see the value in partnering with sales as a member of the marketing department. I can understand and empathize with different perspectives. I recommend thinki ...Read More

I always say marketing is the perfect blend of brains and heart—the science and the art. You get to dig into the data and analytics to see what’s working, but then you get to unleash your creativity to come out with unique campaigns that actually cut through the noise (and see the numbers go up from your idea!) It sounds like you have that great competitive mindset—you love being at the top of the leaderboard! But if sales isn't giving you the runway for those creative, scalable campaigns, then ...Read More

I’ve always been a marketer at heart; drawn to creativity, storytelling, and understanding the buyer’s journey. What excites me about Demand Gen is that it sits right at the intersection of marketing and sales. I get to work closely with sales teams, share the same KPIs like pipeline and bookings, but also shape the entire journey from awareness to conversion. Demand Gen allows me to combine data, creativity, and strategy, driving efficiency, building campaigns that resonate, and turning insight ...Read More

This one is easy for me. I just don't have a sellers mentality and I think most people know that early on. Don't get me wrong, the idea of working directly with customers every day and trying to solve their problems is very appealing (not to mention successful sellers can be paid very generously), but the idea of chasing a quota and the uncertainty that goes along with that just isn't for me. But working in Demand Generation still allows me the benefit of working closely with sales to understand ...Read More

My first job out of college was an account executive role selling advertisement to SMB. Ultimately I leaned towards marketing because I liked that 1) it was an at scale play. Instead of 1:1 conversations, you're engaging your market in a broader motion. 2) I liked the creativity and psychology behind marketing. To be successful at creating demand, you have to truly understand your audience, their pain points and motivators to create campaigns that will compel them to want to learn more about you ...Read More

I never chose demand gen over sales, demand gen kind of chose me. I didn't come from sales. I came from film sets and nonprofit arts organizations and a deep obsession with storytelling that I had absolutely no idea how to turn into a career in tech. What I eventually figured out is that demand gen and brand marketing was the place where my creative brain and my analytical brain could finally exist in the same room without fighting each other. I think the more interesting question is why someone ...Read More

I always wanted to give sales a try but never really had the opportunity. Honestly, I don’t think I’d thrive under the pressure of quotas – that level of intensity isn’t in my DNA. I have the utmost respect for salespeople. It’s one of the hardest jobs in the world, and the best sellers I’ve worked with have this mix of resilience, charisma, and persistence that’s hard to match. For me, demand generation was a natural fit. It still fuels revenue growth, but through creativity, data, and systems ...Read More