What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)

I think coming from field marketing has been a huge driving force into helping me getting a demand gen leadership role. Field marketing opened up doors for me to: 1) Bu...

This could be an extremely long answer, but I'll condense it to having the ability to manage large cross-functional projects and finding a mentor (or two) to help guide y...

When I interview, I like to ask two questions: 1) Do you like to ask for permission or do you like to ask for forgiveness?2) What is a childhood trait you have maintained...

First and foremost, do your existing demand gen or demand gen-adjacent role exceptionally well. Bring innovation, novelty, strategic thinking, and measurable impact to th...

A few things had outsized impact for me:Operating with a revenue lens early - I learned to tie every major program to pipeline and conversion outcomes.Strong managers, me...

For this answer I'll defer to the question about transitioning from a different field to Demand Generation:1. Leverage Data skillsDemand Generation is about making money/...

Attaining a demand generation leadership role is certainly not attainable on an island by yourself. There are some responses to this question that are a given such as the...

Data analytics, without question. Everything I do in marketing comes down to results – not just “this looks great” or “people liked it,” but hard, black and white numbers...