How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?
Demand Generation Soft and Hard SkillsDemand Generation Career PathDemand Generation SkillsEstablishing a Demand Generation Function
10 Answers
Snowflake Head of Demand Generation • 1y
Employee retention is almost always top of mind for me. I think as a people leader, it is very important to communicate the company goals and tie it back to that individu...
1088 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins...
2063 Views
Asana Chief Marketing Officer (interim) • 1y
It’s crucial for Demand Generation professionals to see how their contributions align with larger company goals and strategy. This fosters a sense of purpose and keeps th...
1414 Views
Showpad Director, Growth Marketing | Formerly a child • 6mo
My philosophy is simple; don’t get in the way of people making their money. If someone is performing well, pay them well. Compensation should never be a distraction. When...
430 Views
Databricks Senior Director, Demand Generation • 1y
As a people manager, you must wholeheartedly invest in your team and your employees’ career objectives, even if it’s not Demand Generation. Here are a few things I do to ...
986 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
In my experience there are 3 keys to both developing and retaining top talent: Prioritize and maintain alignment with sales: nobody wants to be doing work that isn't app...
600 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 3y
In my opinion, this one is simple: you retain good demand generation talent by giving people autonomy to act on behalf of the business, make good decisions quickly, and c...
653 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
In order to retain good talent, I believe you have to care for the person as a whole. They need to know you care about their wellbeing. The leader of the team needs to cu...
446 Views
Salesforce Sr. Director, Field Marketing • 6mo
If you want to be a leader people actually follow, you have to focus on the things that build loyalty and drive impact. Here are my non-negotiables:1. Lead with Your Valu...
408 Views
Harvey Vice President Marketing • 2y
It's fantastic that in these times of efficient, sustainable growth, demand generation marketers are highly sought after! Ultimately I think it comes down to what the bus...
512 Views
Related Questions
How do you achieve consistent demand gen as a B2C and B2B startup with little marketing budget and self-funded from the revenue it currently generates? How do we make do with the resources we have now to reach more people who need our products? As a hiring manager, what do the best demand generation candidates have in common?What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)From your perspective, who is the most critical piece on a demand-gen team?What advice do you have for recent graduates that want to go straight into Demand Generation?