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Demand Generation Career Path · Demand Generation Career Path

What metrics do you use to justify a pay raise?

Kanchan Belavadi
Kanchan Belavadi

Snowflake Director Field Marketing - GCC, India • 1y

You need to plan a year in advance if you are looking for a raise. At the start of the year, sit down and discuss with your manager – on what you need to do to get that r...
533 Views

When you hear out of home advertising what do you think?

Katie Jane Parkes
Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 4mo

I think it's having a moment and maybe not for the reasons you'd expect.Out of home used to feel like a brand awareness play for companies with massive budgets and nothin...
403 Views

How do you transition from sales to a demand generation role?

As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully

Micha Hershman
Micha Hershman

JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 2y

Great question. Difficult to answer, without knowing more about you as a human (feel free to reach out to me on LI and we can chat more specifically). That said, here is...
1,914 Views

AI

What are the top AI skills you think we need in the next 12 months as Demand leaders?

Ravali Dodia
Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 5mo

If I had to keep it real and not overthink it, the biggest AI skill demand leaders need in the next 12 months isn’t some super technical thing, it’s knowing how to actual...
548 Views

What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)

Helana Zhang
Helana Zhang

Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 8mo

First and foremost, do your existing demand gen or demand gen-adjacent role exceptionally well. Bring innovation, novelty, strategic thinking, and measurable impact to th...
424 Views

Does AI rival the career of demand generation?

Justin Carapinha
Justin Carapinha

Salesforce Senior Director, Global SMB and Growth Campaigns • 10mo

I hear this a lot, especially as of lately. I think only time will tell how much of AI will truly take over a marketers job, but seeing as I've worked directly for two ma...
660 Views

What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. Demand Gen manager to Director level and above? What type of leadership career tracks do you see people continue their careers?

Nash Haywood
Nash Haywood

Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

The jump from Sr. Manager to Director is usually the biggest one. You move from program ownership to system ownership.Skill sets to build nowAnnual planning and forecasti...
390 Views

What would you consider in-scope vs. firmly out-of-scope for the role of a Campaign Manager?

This role often has poorly defined boundaries which can result in boiling the ocean to the point of ineffectiveness

Jeff Jewett
Jeff Jewett

OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 8mo

A campaign manager turns a strategy into a targeted, measurable program. They own the full lifecycle of specific campaigns, including researching audiences, planning mess...
505 Views

I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback. What should I do when I don't think the feedback is correct?

Katie Jane Parkes
Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 3y

I think you need to acknowledge this problem with your boss, especially if you have data to back up why their feedback isn't helpful or is steering the strategy/project i...
643 Views