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Demand Generation Career Path

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

7 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 27

My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic as a leading KPI, and Trial volume and Sales CVR% as the lag KPIs. Today, we have a twin GTM engine - PLG & Direct Sales model. ......Read More

1615 Views

As a hiring manager, what do the best demand generation candidates have in common?

7 Answers

Erika Barbosa

Counterpart Marketing Lead • November 23

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More

2513 Views

Is a demand gen career path a good way to go if you want to be a CMO someday?

4 Answers

Sruthi Kumar

Notion Account-Based Marketing • August 9

I would love to be a CMO one day, and I do think owning the Demand Generation function is a good way to get there. Here are some of the strengths that I have seen from the CMOs I have respected the most: 1) Being close to the numbers - even if you aren't the one owning the direct number, a......Read More

1049 Views

Where do you see the future of Demand Generation heading? What skills will a future Demand Generation manager need that he/she doesn't have today?

5 Answers

Eric Martin

Stack Overflow Vice President, Demand Generation • September 7

I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to need to move away from things like PII exchange through gated forms, and focus more on value delivery to the viewer/reader/cons......Read More

1496 Views

What's a typical career path for a Demand Generation manager?

3 Answers

Monica Myers

Lattice Director of Demand Generation • August 24

One of the great things about Demand Gen is that there isn't a set path into it. For example, I started my career in sales and account management before transitioning over to marketing. While somewhat atypical, I've found having a sales background to be beneficial as I've grown my career in DG be......Read More

3561 Views

Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?

5 Answers

Erika Barbosa

Counterpart Marketing Lead • May 14

Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More

2958 Views

Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours?

5 Answers

Sruthi Kumar

Notion Account-Based Marketing • August 9

There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more sense than the next, but I can say there were a few things that helped me make the seamless transition. 1) All the events I ......Read More

1099 Views

What are the biggest frustrations you have as a Demand Generation manager?

4 Answers

Sruthi Kumar

Notion Account-Based Marketing • August 9

My biggest frustration is the fact that sometimes programs work really well and then two months later, that same program will just not work. It's tough when you forecast a certain volume of new names or registrants coming in and it doesn't hit. There are some factors that influence this like seas......Read More

911 Views

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?

5 Answers

Erika Barbosa

Counterpart Marketing Lead • January 25

The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are very teachable. In fact, “being teachable” is a critical soft skill to have. Oftentimes you’ll find educating yourself on demand ......Read More

863 Views

What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?

4 Answers

Erika Barbosa

Counterpart Marketing Lead • January 25

The most important soft and hard skills to help you build your demand gen career are captured below. While I captured each in three buckets, there is so much more to consider. Demand gen spans over many disciplines. Soft skills: * Effective communication * Critical thinking * Empathy Hard......Read More

997 Views

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