Demand Generation Career Path

5 Answers
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
I would love to be a CMO one day, and I do think owning the Demand Generation function is a good way to get there.  Here are some of the strengths that I have seen from the CMOs I have respected the most: 1) Being close to the numbers - even if you aren't the one owning the direct number, a......Read More
1108 Views
5 Answers
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
My biggest frustration is the fact that sometimes programs work really well and then two months later, that same program will just not work. It's tough when you forecast a certain volume of new names or registrants coming in and it doesn't hit. There are some factors that influence this like seas......Read More
982 Views
4 Answers
Pamela King
Pamela King
YouTube Product Growth Marketing - YouTube TVJuly 27
In order to be a Demand Generation leader, you want to be both left and right-brained. Often people think Demand Gen is all about analytics and architecting user journeys that deliver leads. But these journeys are targeting consumers, and consumers engage best with compelling content (e.g. - vide......Read More
891 Views
4 Answers
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 24
One of the great things about Demand Gen is that there isn't a set path into it. For example, I started my career in sales and account management before transitioning over to marketing. While somewhat atypical, I've found having a sales background to be beneficial as I've grown my career in DG be......Read More
3745 Views
8 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 23
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
3987 Views
7 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 27
My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic as a leading KPI, and Trial volume and Sales CVR% as the lag KPIs. Today, we have a twin GTM engine - PLG & Direct Sales model. ......Read More
1839 Views
5 Answers
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to need to move away from things like PII exchange through gated forms, and focus more on value delivery to the viewer/reader/cons......Read More
1590 Views
5 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 14
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
2970 Views
5 Answers
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more sense than the next, but I can say there were a few things that helped me make the seamless transition.  1) All the events I ......Read More
1179 Views
5 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJanuary 25
The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are very teachable. In fact, “being teachable” is a critical soft skill to have. Oftentimes you’ll find educating yourself on demand ......Read More
906 Views