Sharebird
Sign Up / Sign In

Demand Generation Career Path

4 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingMay 14
Both virtual and live events have their own advantages and disadvantages. While I believe that live events will always be favored due to the level of connection and engagement they provide, there is still a place for virtual events as well. That being said, virtual events can offer better ROI due......Read More
850 Views
6 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingNovember 23
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
928 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJanuary 25
From my perspective, you can transition to demand generation quite easily. Depending on where you are transitioning from and the associated level, this can help determine where you could land. This is absolutely doable though. I recommend doing some research and educating yourself on what aspe......Read More
519 Views
4 Answers
Tamara Niesen
Tamara Niesen
Housecall Pro VP, Product MarketingAugust 25
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams.   Someth......Read More
499 Views
3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJanuary 25
The obvious answer is both. : ) However, if I had to select one option I would say it is better to have the right soft skills. Hard skills within demand generation are very teachable. In fact, “being teachable” is a critical soft skill to have. Oftentimes you’ll find educating yourself on demand ......Read More
390 Views
3 Answers
Tamara Niesen
Tamara Niesen
Housecall Pro VP, Product MarketingAugust 25
This is a difficult question to answer, I would love more context in order to respond thoughtfully, but I will share this- a work enironment that is build around psychological safety, one that encourages healthy debate and conflict is (IMO), the envinroment that breeds the most creative and succe......Read More
303 Views
3 Answers
Tamara Niesen
Tamara Niesen
Housecall Pro VP, Product MarketingAugust 25
Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where you might learn more is the best starting point.  In addition to that, get in on these Sharebird AMAs, Demand Gen podcasts, tak......Read More
518 Views
4 Answers
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationJuly 27
My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic as a leading KPI, and Trial volume and Sales CVR% as the lag KPIs. Today, we have a twin GTM engine - PLG & Direct Sales model. ......Read More
681 Views
3 Answers
Sruthi Kumar
Sruthi Kumar
Inscribe Head of Demand GenerationAugust 9
My favorite question to ask is "What is a program/campaign you are proud of and why?" I feel passionate about some of my past campaigns and I want to work with people who are also excited to do what we do. I also get to see if they value. Is it creativity? Is it growth hacking? Also they get shar......Read More
479 Views
4 Answers
Sruthi Kumar
Sruthi Kumar
Inscribe Head of Demand GenerationAugust 9
I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline number, or report straight into the CMO).  For the role itself I look for some of the items I ......Read More
450 Views