Demand Generation Subteams · Event Marketing

How do you think about forecasting ROI on a conference before you commit?

Kexin Chen

Harvey Vice President Marketing • 9mo

For sponsorships, I generally evaluate around the below criteria:Attendees: I request the past attendee lists to match against our target contacts and accounts. I can use...

500 Views

How do you define Field Marketing’s remit vs. Demand Gen, ABM, and Partner Marketing?

Kexin Chen

Harvey Vice President Marketing • 9mo

Depending on whether you are SLG/PLG and the size of the organization, you may not need this level of distinction/specialization. When I think about these different funct...

626 Views