Harvey Vice President Marketing • 9mo
Depending on whether you are SLG/PLG and the size of the organization, you may not need this level of distinction/specialization. When I think about these different functions: Demand Gen: I think of demand gen as the at scale, always on motion. You need your channel experts and campaigns focused on delivering predictable lead volume and conversions. It's the first engine you build and has to be humming. Field Marketing: Aligns and maps closely to sales leaders. I see this most successful when th ...Read More
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