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Demand Generation Subteams · Digital Marketing

What are your best practices for creating effective call-to-actions (CTAs) in digital marketing materials?

Yuliia Panasiuk

Expedia Group Marketing Manager, Acquisition | Formerly OPPO, Honeycomb Software • 1y

Nowadays, most paid media platforms ( Meta, Pinterest, Reddit, LinkedIn, etc.) offer their set of CTAs to select from when you're setting up paid campaign. That's a grea...

204 Views

What digital marketing channels have you found most effective for demand generation?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 1y

When it comes to demand generation, there truly isn’t a one-size-fits-all “most effective” channel. The right mix depends on various factors—the company, audience, indust...

778 Views

How do you optimize your landing pages for better conversion rates in digital marketing?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 1y

Lately, I kid you not I've been asking ChatGPT for suggestions. I found a GREAT prompt via The AI Journal (https://aijourn.com/) that has been super helpful (I put it be...

741 Views

How do you balance paid and organic digital marketing efforts in your demand generation strategy?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 1y

Balancing between paid and organic requires a nuanced understanding of their differing timelines, impact, and investment. Paid campaigns deliver immediate results, provid...

796 Views

How do you align your digital marketing efforts with the sales funnel stages?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 1y

Aligning digital marketing to the sales funnel stages is essential for driving growth and ensuring that marketing efforts effectively support revenue generation. It start...

823 Views

How do you stay up-to-date with the latest digital marketing trends and technologies for demand generation?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 1y

I wish I had a magic wand for you here. Honestly, I voraciously consume content to stay on top of trends and tech. You might be surprised just how much is out there and a...

812 Views

What are your strategies for increasing engagement on your digital marketing content?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 1y

Engagement in digital content is first and foremost about making that content valuable to your audience. You also have to understand who the audience of that content is a...

882 Views