Harvey Vice President Marketing • 9mo
For sponsorships, I generally evaluate around the below criteria: Attendees: I request the past attendee lists to match against our target contacts and accounts. I can use this to approximate the amount of open opportunity currently attached to those accounts to get a general sense on the potential value of going. I also look at whether we have key prospects in attendance from our target lists where it could be a critical executive relationship to foster. Brand Equity/Thought Leadership: I also ...Read More
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