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What are some factors you consider when determining whether an integrated approach is the best campaign strategy?
3 Answers
How do we access the session?
Is this a live event or just AMA on the page?
1 Answer
What channel combinations have you you’ve tried that surprised you with high performance?
1 Answer
How do you make decisions about the order in which different tactics go live on each channel within the larger campaign strategy?
3 Answers
What factors affect the timing between different tactics going live?
1 Answer
What are key ingredients of a successful campaign launch ? How do you ensure that the launch is full proof
2 Answers
How can the visual design and messaging of a campaign be integral to providing a cohesive experience for the target audience?
2 Answers
What variables affect your strategic choice of channels, when designing an integrated campaign?
3 Answers
How can a marketer plan for cohesiveness across tactics and channels with different levels of audience engagement?
2 Answers
What are the differences between the sequence in which tactics go live and the sequence in which they end?
1 Answer
How does an integrated campaign strategy differ when designed to meet pipeline/revenue goals versus a broader, TOFU-centric goal like increasing brand awareness?
2 Answers
What amount of channels and tactics provide the best “bang” for the campaign budget’s buck?
1 Answer
What roles do a company’s industry, suite of products/services, and organizational goals play in the tactics and channels used?
1 Answer
What are some channel combinations you have tried that have unexpectedly underperformed?
1 Answer
What kinds of visual identity and messaging are best to create in order to support a campaign that is truly integrated across all tactics and channels?
1 Answer
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