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What are key ingredients of a successful campaign launch ? How do you ensure that the launch is full proof
How can the visual design and messaging of a campaign be integral to providing a cohesive experience for the target audience?
How do you make decisions about the order in which different tactics go live on each channel within the larger campaign strategy?
How can a marketer plan for cohesiveness across tactics and channels with different levels of audience engagement?
What are some factors you consider when determining whether an integrated approach is the best campaign strategy?
What are the differences between the sequence in which tactics go live and the sequence in which they end?
How does an integrated campaign strategy differ when designed to meet pipeline/revenue goals versus a broader, TOFU-centric goal like increasing brand awareness?
What roles do a company’s industry, suite of products/services, and organizational goals play in the tactics and channels used?