Sharebird
Sign Up / Sign In

What are the top 3-5 technologies that empower the Customer Marketing Organization?

Answer
2 Answers
Customer Marketing Strategy Demand Generation Strategy
  1. Nicolette Konkol
    Nicolette Konkol

    Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y

    There’s plenty of tech out there to enable any number of strategies and subsequent tactics but the place I’d start is with customer data. Do you have the data you need to inform your customer marketing strategy? This can be as simple as the CRM & Marketing automation data or as advanced as a customer data platform that drives a personalization strategy. Reference program tech, investments in review sites like G2, Trust Radius, or Gartner Peer Reviews, Gifting platforms, PLG, and in-product c ...Read More

    1,695 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Technology is only as good as the customer data you collect. I wouldn't be concerned about tooling until your data is structured in a reliable and useful way. Assuming this is taken care of, the top three types of tools I would recommend are: Customer Relationship Management (CRM): This tool empowers you to organize your customers' data in a way that is useful for many teams, especially the sales team (e.g., Salesforce). Marketing Automation Software: This tool helps automate communication such ...Read More

    194 Views

Related Ask Me Anything Sessions

Emily Chisholm

Seso Inc. Head of Demand Generation, Emily Chisholm on Demand Generation Strategy

February 19 @ 10:00AM PT

View Answers
Camila Cook

8x8 Vice President, Global Demand Generation, Camila Cook on Demand Generation Strategy

January 22 @ 10:00AM PT

View Answers
Kexin Chen

Salesforce Vice President, C-Suite Marketing, Kexin Chen on Customer Marketing Strategy

June 25 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors