Can you give an example of a bad product vision statement? What would you do to improve it?

Vision statements are critical for products, product portfolios and companies. Firms with clear vision statements are able to adapt, evolve and focus on solving problems ...

Bad Vision Statement: "We aim to provide customers with a great shopping experience by offering a variety of products at competitive prices."This fails because it's gener...

A bad vision statement is one that is either too narrow or too broad. It is hard to get a vision statement right, but you need it to be ambitious, but believable. It need...

As a reminder, Geoffrey Moore's product vision template is:For [final client],whose [problem that needs to be solved],the [name of the product]is a [product category]that...

With product vision, we need to carefully tread the line between making it too generic/vague or too technical. Other things to consider are - it should clarify what impac...