In what tangible ways should your product vision dictate the day to day decisions your product development team makes?

Product Vision is similar to a compass for explorers! Product Vision sets the North Star for the product teams and ensures that the Product Principles, Values & Strategy aligns with the Vision on a daily basis Its easy for Product teams to devolve into a mess of features or play catch-up to competitors, etc without a singular vision thats bigger than the team's daily activities. Sony Ericcson, Nokia & Blackberry (smartphones), Bolt (electic cars) or Yahoo (Consumer & AdTech) are exam ...Read More

Great product visions rally a team around a set of clear and concise goals. That vision represents the team's focus and can be a helpful tool when the team needs to make a decision or is starting to be misaligned.  In college, I had a marketing professor who was known by a simple tagline: "Lose your focus. Lose your shirt." No matter how much experience you have building products, it's so easy to get distracted and start to solving problems without proper validation. As Product Managers, it's ou ...Read More

Day-to-day work is often busy and intense, and it’s easy to get distracted by shiny new features, security issues, customer requests, complaints, refactoring, and other improvements. The product vision, which should be well-documented, serves as a guiding compass to help rise above the daily noise and balance priorities. It sets the course for achieving long-term goals and ensures focus on what matters most. When something doesn’t fit the vision, working on it can slow down progress. There may b ...Read More

As a reminder, the Geoffrey Moore product vision template requires the following elements: For [final client], whose [problem that needs to be solved], the [name of the product] is a [product category] that [key-benefits, reason to buy it]. Different from [competition alternative], our product [key-difference]. The product vision should dictate the scope and requirements prioritization of what your development team builds. It is a reminder to the product manager to focus on a particular customer ...Read More