What questions do you ask yourself when building a product vision?

Every product is built to solve a user/ people problem or help solve a pain-point. This should be the main focus when building a product vision and the most important questions are ‘Who is this product for’ and ‘What problem is it solving’? These two questions should lead into ‘Why does this product solve it’ question. The third question is particularly important for category defining products. The iPhone, when launched, focused on the typical consumer who wanted a personal device to store pictu ...Read More

When creating a product vision, it’s important to capture the "why" behind what you're building. These are the key questions I ask myself: Who is the product for?The vision must be customer-focused. Understanding who you're building for is the foundation of a successful product vision. What problem are we trying to solve?This extends to assessing what other solutions exist and what workarounds people are using today to address this problem. A clear understanding of the problem sets the stage for ...Read More

The most important question to ask yourself when embarking on a product vision journey is “what does winning look like?” The reason companies create product visions and strategies is to map out the path to success. The first step in this process is to define what success looks like. Are you driving for revenue, engagement, growth, profitability, scale, etc? Once you understand what the end goal is for your selected time horizon, the options start to become more clear. If you are focused on a spe ...Read More

When building a vision, my foremost guiding factor is going broad and then going deep. I like to think about huge customer pain points that we can solve in the space without any technological and investment constraints, and then break it down into executable chunks on the roadmap. I ask myself: Why should I build this What value would it add to the company's mission Why is now the right time What would product-market fit look like, and How can I build this within a 6-9 month timeframe? I think a ...Read More