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Product Vision
4 Answers
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and mak......Read More
744 Views
2 Answers
Jacqueline Porter
GitLab Director of Product Management • May 17
Love this question! Planning for product vision is usually done in 3 horizons: 10 years, 3 years, and 1 year. The 10-year vision is your guiding, north-star approach that will help guide all other investments overtime. The 3-year vision is a little more actionable and will help shape what the ......Read More
540 Views
2 Answers
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AI • June 7
* For any Product, the hierarcy, in terms of immediate to long-term is Execute -> Features -> Roadmap -> Strategy -> Vision * The focus for any product team should be to execute & launch and then working on the features & building on the roadmap from a bottoms-up perspective. They shou......Read More
643 Views
4 Answers
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
Metrics are absolutely necessary when building your vision board. As you think of metrics, think of what will really define success? And how will we as a team measure success? Here are a few examples of key questions teams try to answer as they think of crafting metrics for their vision canvas - ......Read More
910 Views
2 Answers
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AI • June 7
Product vision distills why a product does what it does and how it envisions the future. As we saw above, it's critical to spend time crafting the product vision and the strategic narrative that follows from it. Two firms that had brilliant product visions and have built world-class & global plat......Read More
788 Views
3 Answers
Sriram Iyer
Adobe GM / Head of Strategy, Product & Partnerships • May 3
I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've observed in talking with customers, or a gap that I'm seeing emerge as I study the market and opportunities, etc. Then I like t......Read More
818 Views
2 Answers
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AI • June 7
Vision statements are critical for products, product portfolios and companies. Firms with clear vision statements are able to adapt, evolve and focus on solving problems that their customers face, better than competitors and in a manner that brings forward all their strengths. Firms without clear......Read More
1032 Views
1 Answer
Jacqueline Porter
GitLab Director of Product Management • May 17
Both product lifecycles require a strong long-term vision in order to effectively motivate the team and attract users. Without a strong vision, the 0 to 1 product would not be able to focus on goals/exit criteria for launch while the mature product would get stuck in a routine problem-solving app......Read More
818 Views
2 Answers
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AI • June 7
* Every product is built to solve a user/ people problem or help solve a pain-point. This should be the main focus when building a product vision and the most important questions are ‘Who is this product for’ and ‘What problem is it solving’? * These two questions should lead into ‘Why......Read More
694 Views
3 Answers
Vasanth Arunachalam
Meta Director, Technical Program Management • August 10
I’m assuming the question is about setting a ‘team’ vision/mission and one doesn’t exist yet. The mission statement is the “What” and the vision statement is an ambitious future state of what the world might look like when you accomplish your mission. A crisp vision/mission statement serves as a......Read More
1010 Views