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How does the importance of a product vision change from 0-1 products to a growing product to a very mature product?

Sean Falconer

Confluent Senior Director of Product, AI Products and Strategy • 3mo

The importance of product vision doesn’t go away as a product matures, but how you apply it changes and so do the kinds of people and problems you need to solve.In the ea...

415 Views

How do folks effectively communicate new releases (big or small) so customers are aware that we have potentially solved a problem or frustration?

Jarred Keneally

PayPal Senior Director of Product Management AI Platform • 7mo

Your message should lead with the outcome, not we shipped a thing.Problem-first messaging: "You told us [X] was painful. Here's what we built." Anchor every release to cu...

1,607 Views

In what tangible ways should your product vision dictate the day to day decisions your product development team makes?

Becky Trevino

Flexera Chief Product Officer | Formerly Rackspace, Dell • 5mo

The Product Vision should be the North Star everyone adheres to. If you don't head in that direction then teams disburse. I believe very firmly that the vision and the st...

389 Views

What is your process of setting a vision when you join a new company?

Tara Wellington

BILL VP of Product, Product Platform • 2y

The process that I go through when setting a vision when I join a new company is: Listen & Learn Research & OptionalityDraft & Edit Share Listen & Learn I...

1,196 Views

When creating your product vision statement, what do you research?

Kara Gillis

Cortex VP of Product | Formerly Splunk, Deloitte • 2y

First, we should define what a product vision statement is. A product vision statement defines the product's positioning - what we tell ourselves about our product in a m...

631 Views

What questions do you ask yourself when building a product vision?

Bhaskar Krishnan

Meta Product Leadership - Ads, Commerce & AI | Formerly Stripe, Flipkart, Yahoo • 4y

Every product is built to solve a user/ people problem or help solve a pain-point. This should be the main focus when building a product vision and the most important qu...

1,468 Views

What exercises help you to define a product vision statement?

Becky Trevino

Flexera Chief Product Officer | Formerly Rackspace, Dell • 5mo

To me, it's really a deep dive into Jobs To Be Done. And then there are the deep questions you need to ask here which should come from the Company Mission and Vision --&g...

380 Views

When pivoting to a new product vision, what next steps would you take?

Poorvi Shrivastav

Meta Senior Director of Product Management • 1y

When pivoting, it's important to balance speed, clarity, and alignment.Clear communication to internal leadership, partners, and downstream teams about why we are making ...

479 Views

What is your end-to-end process for creating a product vision statement?

Bhaskar Krishnan

Meta Product Leadership - Ads, Commerce & AI | Formerly Stripe, Flipkart, Yahoo • 4y

Product teams and firms should think about the relatioship between the Product, features & goals, the products' & companies' roadmap and finally the company strat...

2,147 Views

How often do you change your vision & why?

Becky Trevino

Flexera Chief Product Officer | Formerly Rackspace, Dell • 5mo

I'm recently updating our vision. I believe you should look at it at least once a year - especially right now during the AI revolution. In the past, I've relied on a majo...

388 Views

When engineering resources are minimal and shared across initiatives, how do you decide the priority between high-impact features from different domains, such as user identity security and finance workflow automation for invoice analysis?

Becky Trevino

Flexera Chief Product Officer | Formerly Rackspace, Dell • 5mo

When engineering resources are minimal, I really tend to follow the money or follow the vision. The work we're doing has to either provide immediate customer value that c...

400 Views

How do you run the product strategy process from a market insights, timeline and stakeholder engagement perspective?

Becky Trevino

Flexera Chief Product Officer | Formerly Rackspace, Dell • 5mo

My answer to product strategy depends on where I am in the role. If I'm new to a role, I tend to look at the existing product strategy and determine what's working and wh...

499 Views

How long does it take to create a product vision?

Mike Flouton

Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 1y

This really depends on the organization, the stage, and how much detail you want to include in your vision. I'd say if you're just starting out, it's much more important ...

423 Views

What do product teams get wrong when defining their product vision?

Tracy Montour

HiredScore Head of Product Marketing • 4y

The product vision should reflect the needs of the customer, the current market, and the longterm strategy. I often see companies so myopically focused on their shortterm...

268 Views

What differentiates a product vision statement from a positioning statement?

Poorvi Shrivastav

Meta Senior Director of Product Management • 1y

A product vision statement defines the long-term goal and direction of a product. It’s where the product aims to be in the future, independent of the current state or com...

465 Views

What are the steps to consider while transitioning from PO to stellar PM?

Bhaskar Krishnan

Meta Product Leadership - Ads, Commerce & AI | Formerly Stripe, Flipkart, Yahoo • 4y

This is a question that is close to my heart and I love to see folks transition from Product Owners to Stellar PMs. Taking a step back, I truly love to see people become ...

1,606 Views

Can you give an example of a bad product vision statement? What would you do to improve it?

Shruti Tiwari

Principal Product Management, AI/ML • 1y

With product vision, we need to carefully tread the line between making it too generic/vague or too technical. Other things to consider are - it should clarify what impac...

256 Views

Is a product vision statement worth user testing?

Sriram Iyer

Freshworks Vice President of Products | Formerly Salesforce, Deloitte • 4y

Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test...

1,665 Views

When creating a product vision how far in advance do you plan?

Kara Gillis

Cortex VP of Product | Formerly Splunk, Deloitte • 2y

I start thinking about product vision FIRST. Right away. As soon as there is a thought of a product at all. That's why I like the Amazon PRFAQ template - it helps craft a...

802 Views

What kind of metrics do you use to track your product vision? Is it necessary?

Jacqueline Porter

IBM Product Management • 3y

I don't usually have metrics to validate the vision, because usually the execution plan and product adoption will tell the story of if it resonates with the market. Inter...

563 Views

How does the approach vary between a software product and a hybrid product (e.g. a router with embedded sftware)?

Samantha Ugulava

Atlassian Senior Product Manager, Enterprise Agility • 3y

I think the biggest difference between crafting software vs. hybrid product vision statements comes down to scale. It's much faster to build, test, and learn with softwar...

1,065 Views

Product Strategy · Product Vision