What is your end-to-end process for creating a product vision statement?

Product teams and firms should think about the relatioship between the Product, features & goals, the products' & companies' roadmap and finally the company strategy & mission! All these are related and are critical to build disruptve firms at scale Company Mission is how the world sees your company and the change it wants to bring Company Strategy is the logical plan to bring your company’s mission into being Product Strategy is logical plan for how the product will drive its part o ...Read More

The process I use for creating a product vision is a rather simple 6 step process: (1) Write key questions / hypotheses (2) build fact base / research to answer questions (3) develop strategic options based on the research (4) write up your recommendation for the vision and strategy (5) build the vision video/prototype based on a customer journey (6) socialize it! While the process is rather simple, it is important that you dedicate the time and effort to get the steps right as the quality of th ...Read More

TLDR: I use Geoffrey Moore's product vision template to craft an internal statement, which can be used for a compelling public message or "mission statement." A product vision is not typically used for external consumption. You might be asking yourself, what? I thought Apple, Meta, Slack, and Unity had all these quirky and cool vision statements that told me about their mission and products. These are actually corporate vision statements that reflect the brand, rather than merely the product I'm ...Read More

I start with the doc. The overall doc with a focus on: Who are we? What is our mission? Why does this mission matter now? Who do we serve? Who are our Personas? and What Value do we give them? What is the problem we solve? Why do we solve this problem better than anyone else? What do our customers need from us that we're not giving them? What market dynamics are changing are space?Once I've answered these, I create a doc and share the doc. Now, I use LLMs to help me sort through ideas and see pa ...Read More