IBM Product Management • Thu
JTBDs is the framework for why a customer would choose to use a product. By focusing on "jobs" the product is inherently connected to the task at hand. Personas a conceptualized user. By combining JTBDs and Personas, you will get a 360 degree view of your users, their problems, and how your product can optimize for that segment. The first step to prioritize is building JTBDs personas, which maps the common template "When [Situation], I want to [Motivation/Outcome], so that I can [Functional/Emot ...Read More
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