IBM Product Management • Thu
Personas are a constructed representation of your customer or user. I have found that when there are so many competing signals based on personas each function is using a slightly different interpretation of the persona and their primary pains, goals, and understanding of their purpose. In order to create a shared understanding, I usually take time to document and then share/solicit feedback on these personas from various stakeholders. Once the definition of the persona is codified it becomes eas ...Read More
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