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How do I make sure the right personas are showing up in user research and testing instead of always recruiting whoever is easiest to find?

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  1. Jacqueline Porter
    Jacqueline Porter

    IBM Product Management • Thu

    Recruiting the right users starts with a strong discussion guide, research outcomes, and jobs of interest. Once those are clear, building out a screener that accurately measures their fit and having strong disqualifiers ensures you are capturing the most relevant users to your project. Lastly, ensure your total N is large enough to account for some variability and also generalizable findings.  Start with a discussion guide with clear goals  Create a screener that optimizes for this purpose  Recr ...Read More

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