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How do you do customer discovery, and what is the hardest thing for you about it?

How do you go about figuring out what the most impactful problems are for you to solve for your customers? How do you validate that they are really problems and how many users have those problems?
Pavan Kumar
Gainsight Director, Product Management | Formerly CiscoApr 15
Customer discovery, for me, is about separating what customers say from what actually drives behavior, friction, and willingness to change. The goal is not just to collec...
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356 Views
Sirisha Machiraju
Level AI VP of Product1y
Customer discovery should never be treated as a 1-time planning activity. It should be an ongoing process to define a running backlog of opportunities. Customer discover...
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1146 Views
James Heimbuck
ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid1y
Talk to customers, talk to customers and talk to customers!! Any time you have a chance to talk to a customer or a potential customer take it! I find that mixing qualita...
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1215 Views