How does your product team usually work with your product marketing team with building the roadmap?
16 Answers
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 2y
I've always said a good PM and PMM should be joined at the hip. The PMM should be bringing market insights to the table and act as an excellent sounding board for their P...
2406 Views
AlphaSense SVP, Product and Design • 1y
For each of our product missions with customer-facing initiatives, we have a dedicated PMM. The PMM works with the PM to capture the messaging and positioning of the prod...
2476 Views
Green Dot Principal Product Manager | Formerly Narvar, Stamps, Accenture • 3y
Product marketing is an essential partner for PMs throughout the product lifecycle. They can provide valuable insights on the customer and competitive landscape to help d...
1391 Views
Product team work with Product Marketing to showcase the roadmap and align the messaging. Product Marketing team should be elevating the messaging pre-launch, at launch a...
522 Views
Typeform Chief Product Officer • 3y
Our Product Marketing team is a key cross-functional partner and therefore provides us with suggestions, feedback, and market factors they are noticing through several ch...
629 Views
IBM Product Management • 4y
Wow, what a great question! I like to think that product marketing offers a different lens to the market landscape, competitive positioning, and product launches. As a re...
455 Views
Airbase VP Product | Formerly Skype, Microsoft, Blink and Pipedrive • 4y
Let's align on terminology first. https://medium.com/productfolio/release-plan-vs-launch-plan-774526d2817b The PMs lead on the Product Roadmap, but the PMMs lead on the ...
1010 Views
Confluent Senior Director of Product, AI Products and Strategy • Apr 1
In a lot of organizations, PMM isn’t treated as a strategic partner. They end up as glorified order takers making slides and packaging launches. That’s a mistake. If that...
358 Views
Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y
I've worked with marketers who are great at understanding customer and business opportunities. I regularly work with these teams in combination with data science and user...
680 Views
Cortex VP of Product | Formerly Splunk, Deloitte • 3y
I think it depends on what you mean by "building the roadmap." If you meant "how does product marketing help communicate the roadmap to sales and customers?" - this is a...
465 Views
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y
I consider product marketing managers (PMM) part of the core partner group working with Product in roadmap creation (also including engineers, design, analytics, research...
328 Views
Asana Former Head of Product Operations | Formerly Adobe • 1y
Product and product marketing work best as partners—not folks talking at one another through a wall. PMMs bring market context, buyer insight, and positioning expertise t...
711 Views
BILL Director, Product Management (Data, AI, DevEx, Identity) | Formerly Twitter/X • 1y
This depends on the type of product. Here are the examples of the scenarios - Customer facing product - PMM (Product Marketing Managers) is highly involved as soon there ...
477 Views
Splunk Director, Product Management • 3y
At Splunk, we’ve built a tightly executed roadmap update process where we spend about 2 weeks each quarter to refresh our roadmap so our customers, sales and GTM teams ha...
431 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 2y
At Carta, our product teams collaborate closely with product marketing when building the roadmap to offer context into upcoming features and product enhancements. Product...
412 Views
strongDM Sr. Director, Product Management • 2y
While the product team ultimately owns the roadmap and is responsible for setting the vision and strategy, the marketing team understands the buyer personas and is respon...
460 Views
Related Questions
Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?How do you handle exec input in the roadmap, and convey a point of view while also accommodating?What are the best practices for introducing roadmapping as a product management practice in a transforming organization that is new to product practices and mindset, and how can you ensure that different teams stay consistent with the formats or frameworks used, while still allowing for flexibility and innovation?