What methods or frameworks do you use to generate and evaluate new product ideas?

Answer

4 Answers

Product Innovation

Pavan Kumar

Gainsight Director, Product Management | Formerly Cisco • 2mo

Generate ideas widely using customer and data signals, but evaluate them ruthlessly on impact, risk, and strategic fit before investing. I use a combination of structured ideation and rigorous evaluation frameworks. The goal is to generate broadly, but converge quickly on ideas that have real impact. For generating ideas Problem-first discovery Start from customer pain, workflow gaps, and unmet outcomes Use JTBD thinking to understand what customers are trying to achieve Divergent thinking frame ...Read More

351 Views
Orit Golowinski

JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 2y

At GitLab, we adopted a systematic framework called the 'Opportunity Canvas' to generate and evaluate new product ideas. For the Opportunity Canvas, we engaged in customer interviews to validate the problem. Through these interviews, we sought to understand customer pain points, identify target personas, and explore any workarounds they were using. Additionally, we conducted thorough research, examining market trends and competitors to ensure business justification for the proposed solution. Und ...Read More

1,672 Views
Rupali Jain

Optimizely Chief Product Officer • 2y

To generate new product ideas, get a cross functional mix of folks who know their stuff about your business and customers. Then, dive in to a brainstorm using Jobs-to-Be-Done or Design Thinking—these methods are top-notch for brainstorming. There are different flavors to this, but I'm not prescriptive on how exactly to run the brainstorm, as most approaches I’ve seen in the product world tend to result in similar outcomes. Now, when it comes to picking winners, I’ve got a clear framework Opportu ...Read More

792 Views
Sailaja Kalle

Gainsight Director, Product Management • 1y
For me, the criteria for evaluating good ideas should include uniqueness, feasibility, positive impact, and alignment with organizational goals.
Every idea needs to be vetted thoroughly. Here is my thought flow chart
- Conduct market research.
- Consider the competition.
- Determine whether your product idea solves a problem.
- Does it have a large impact.
- Is it profitable
  
  Then comes the relevance and feasibility of execution and deliverability.
514 Views