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How do you survive in a market where the competition is pricing you out? What levers can you use to counter this ?

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2 Answers
Building 0-1 Products
  1. Jacqueline Porter
    Jacqueline Porter

    IBM Product Management • 11mo

    This is an interesting question. Low cost leadership is often never going to end up delivering the value or quality of experience needed by users. There are several levers to lean on in this case: Focus on niche market and differentiators - Invest in features or capabilities that competitors can't easily replicate. Value-based positioning - Focus on demonstrating superior value rather than competing on price alone. This means clearly articulating your unique benefits, ROI, and total cost of owne ...Read More

    407 Views
  2. Clara Lee
    Clara Lee

    PayPal VP, Product | Formerly Apple, Automattic, Deloitte • 1y

    Time and time again, I've seen Customer Service be the lever that counters pricing. Depending on the product and the target demographic, that could mean different things: Some demographics will pay – and stay – for human service. Being able to call a human and work through an issue live is hugely important to them. This might be appealing for less tech-savvy users. Some demographics will pay – and stay – for easy self-service. More tech-savvy audiences may have a strong preference to engage in d ...Read More

    912 Views

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