How should product split feature adoption KPIs with the product marketing team?
7 Answers
Infoblox SVP Product Management, Networking • 6mo
Product management owns feature adoption KPIs, period. Why build the feature if you don't care about usage? (Even if the feature is targeted a specific sub-segment, you s...
511 Views
Triple Whale 🐳 Director of Product Management • 1y
Generally, the most logical approach is to divide up KPIs according to the user journey, and reserve a few top-level KPIs as shared KPIs. For instance, a generic user jou...
1882 Views
Superhuman Head of Product, Enterprise • 4y
I'd suggest dont split the KPIs. Here is why Product Management and Product Marketing are two different ways to accomplish the same outcomes. The difference is one is in...
751 Views
Linktree Senior Director of Product Management • 4y
It's worth ensuring you collaborate closely with your PMM to ensure you know who is responsible for what along all touchpoints. In general, top of the funnel channels own...
526 Views
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
It really depends on what type of business it is. For instance, a product feature or product should be so frictionless that it allows users to onboard (adopt) easily once...
1049 Views
Salesforce Senior Director of Product, Agentforce AI Platform • 6mo
Feature adoption should be a shared KPI with clear stage ownership:Product Marketing (PMM) owns awareness and intent — ensuring users know about the feature and want to t...
531 Views
ActiveCampaign Senior Director of Product Management • 2y
This has been a hot topic on my team recently. I think the default answer for many is that PMs own all of the metrics around a feature launch, including adoption. However...
438 Views
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