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3 Answers

Farheen Noorie
Zendesk Senior Director of Product Management • April 20
I'd suggest dont split the KPIs. Here is why Product Management and Product Marketing are two different ways to accomplish the same outcomes. The difference is one is in product and the other is outside of product but both the experiences are touching the same customer and driving the same nor......Read More
407 Views

Virgilia Kaur Pruthi (she/her)
Microsoft Principal PM Manager / Product Leader • January 31
It really depends on what type of business it is. For instance, a product feature or product should be so frictionless that it allows users to onboard (adopt) easily once they are in the experience. Product marketing is responsible for bringing users to that experience. So it is almost eyeballs v......Read More
400 Views

Nico Rattazzi
DOZR VP of Products • February 22
It's worth ensuring you collaborate closely with your PMM to ensure you know who is responsible for what along all touchpoints. In general, top of the funnel channels owned by marketing should be owned by their team (social, paid, blog, email, etc). Everything else should be owned by the product/......Read More
348 Views
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Becky Trevino
Snow Software Executive Vice President Products • October 26
Product goals are generally arbitrary when entering new markets. The reason for this is that there is a lot of uncertainty when entering a new market. You don't know what you don't know. When faced with this scenario, most PMs tend to simply write down goals to cross this off a list of require......Read More
84 Views
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Virgilia Kaur Pruthi (she/her)
Microsoft Principal PM Manager / Product Leader • January 31
Wonderful, congrats! Get into a rhythm by understanding the business/company goals. Then understand how the tech works (look at the customer/user interface first and then make sure you understand how the system behind the UI works). Begin collecting data in a transparent way and share your learn......Read More
430 Views
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Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 10
Congratulations! I’ll answer your question with a few questions of my own. 1. Purpose: What do you want to drive? What does your organization expect you to own? In Product Management there is a lot of autonomy, but it can also feel tempting to take on everything that needs an owner. 2.......Read More
349 Views
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Nico Rattazzi
DOZR VP of Products • February 22
Product, Engineering (and even design!) should ensure the majority of the user's experience is measured (engagement, conversion), the platform is functional (speed, etc), and that the company's key metrics are preserved. A big miss that comes up between product and engineering is when there is ......Read More
382 Views
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Farheen Noorie
Zendesk Senior Director of Product Management • April 20
1. Rates: To me without absolute numbers, rates may paint a false picture. Let me explain with an example. Lets say you have a trial experience for your product and you are responsible for the cart experience and thereby conversion rates which is measured by number of paid customers/......Read More
367 Views
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Jacqueline Porter
GitLab Director of Product Management • July 26
Engineering and Product are two sides of a smooth sailing R&D engine. I have seen a number of ways to split the accountability across these groups: 1. Say/Do ratios - which include hitting a certain percentage of items that are delivered in an iteration 2. Merge Request Rate - which is a......Read More
285 Views
Related Questions
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?I’m the first PM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?I'm working at a start-up, and a first PM hire; what KPIs should I own and not own?How do you think about shared KPI’s with your engineering team? And what are ones that product teams often miss?What are some of the *worst* KPIs for Product Managers to commit to achieving?