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3 Answers
Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementApril 20
I'd suggest dont split the KPIs. Here is why Product Management and Product Marketing are two different ways to accomplish the same outcomes. The difference is one is in product and the other is outside of product but both the experiences are touching the same customer and driving the same nor......Read More
407 Views
Virgilia Kaur Pruthi (she/her)
Virgilia Kaur Pruthi (she/her)
Microsoft Principal PM Manager / Product LeaderJanuary 31
It really depends on what type of business it is. For instance, a product feature or product should be so frictionless that it allows users to onboard (adopt) easily once they are in the experience. Product marketing is responsible for bringing users to that experience. So it is almost eyeballs v......Read More
400 Views
Nico Rattazzi
Nico Rattazzi
DOZR VP of ProductsFebruary 22
It's worth ensuring you collaborate closely with your PMM to ensure you know who is responsible for what along all touchpoints. In general, top of the funnel channels owned by marketing should be owned by their team (social, paid, blog, email, etc). Everything else should be owned by the product/......Read More
348 Views
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Becky Trevino
Becky Trevino
Snow Software Executive Vice President ProductsOctober 26
Product goals are generally arbitrary when entering new markets. The reason for this is that there is a lot of uncertainty when entering a new market. You don't know what you don't know. When faced with this scenario, most PMs tend to simply write down goals to cross this off a list of require......Read More
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Virgilia Kaur Pruthi (she/her)
Virgilia Kaur Pruthi (she/her)
Microsoft Principal PM Manager / Product LeaderJanuary 31
Wonderful, congrats! Get into a rhythm by understanding the business/company goals. Then understand how the tech works (look at the customer/user interface first and then make sure you understand how the system behind the UI works). Begin collecting data in a transparent way and share your learn......Read More
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Tasha Alfano
Tasha Alfano
Twilio Staff Product Manager, SDKs and LibrariesFebruary 10
Congratulations! I’ll answer your question with a few questions of my own. 1. Purpose: What do you want to drive? What does your organization expect you to own? In Product Management there is a lot of autonomy, but it can also feel tempting to take on everything that needs an owner. 2.......Read More
349 Views
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Nico Rattazzi
Nico Rattazzi
DOZR VP of ProductsFebruary 22
Product, Engineering (and even design!) should ensure the majority of the user's experience is measured (engagement, conversion), the platform is functional (speed, etc), and that the company's key metrics are preserved.  A big miss that comes up between product and engineering is when there is ......Read More
382 Views
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Farheen Noorie
Farheen Noorie
Zendesk Senior Director of Product ManagementApril 20
1. Rates: To me without absolute numbers, rates may paint a false picture. Let me explain with an example. Lets say you have a trial experience for your product and you are responsible for the cart experience and thereby conversion rates which is measured by number of paid customers/......Read More
367 Views
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Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementJuly 26
Engineering and Product are two sides of a smooth sailing R&D engine. I have seen a number of ways to split the accountability across these groups:  1. Say/Do ratios - which include hitting a certain percentage of items that are delivered in an iteration  2. Merge Request Rate - which is a......Read More
285 Views