How should product split feature adoption KPIs with the product marketing team?
7 Answers
Infoblox SVP Product Management, Networking • 7mo
Product management owns feature adoption KPIs, period. Why build the feature if you don't care about usage? (Even if the feature is targeted a specific sub-segment, you s...
512 Views
Triple Whale 🐳 Director of Product Management • 1y
Generally, the most logical approach is to divide up KPIs according to the user journey, and reserve a few top-level KPIs as shared KPIs. For instance, a generic user jou...
1889 Views
Superhuman Head of Product, Enterprise • 4y
I'd suggest dont split the KPIs. Here is why Product Management and Product Marketing are two different ways to accomplish the same outcomes. The difference is one is in...
754 Views
Linktree Senior Director of Product Management • 4y
It's worth ensuring you collaborate closely with your PMM to ensure you know who is responsible for what along all touchpoints. In general, top of the funnel channels own...
531 Views
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon • 4y
It really depends on what type of business it is. For instance, a product feature or product should be so frictionless that it allows users to onboard (adopt) easily once...
1050 Views
Salesforce Senior Director of Product, Agentforce AI Platform • 7mo
Feature adoption should be a shared KPI with clear stage ownership:Product Marketing (PMM) owns awareness and intent — ensuring users know about the feature and want to t...
531 Views
ActiveCampaign Senior Director of Product Management • 2y
This has been a hot topic on my team recently. I think the default answer for many is that PMs own all of the metrics around a feature launch, including adoption. However...
439 Views
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I'm working at a start-up, and a first PM hire; what KPIs should I own and not own?How do you define the proper KPIs for your specific product and product team?How do you think about shared KPI’s with your engineering team? And what are ones that product teams often miss?How do you coordinate and work cross functionally with the product marketing team to create commonly shared KPIs?How would you change a product team/organization to be more KPI driven? How do you break down responsibilities and KPIs for product launches between product management and marketing?