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How does product management differ between a small and large company?

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4 Answers
Establishing Product Management
  1. Adrianne Wang Martinson
    Adrianne Wang Martinson

    TikTok Head of Product, AI-powered Automated Services | Formerly Airbnb, Microsoft, Salesforce, Box • 4y

    A product management role varies from company to company, and size of the company is subjective. I will share my point of view, assuming a small company has less than 50 employees and a large company has more than 500 employees, in several dimensions. Ownership and Scope In large companies, product managers often own established areas, like a feature or feature sets. Large collaborations are required with other product managers for alignment and dependencies. It is unlikely to have opportunities ...Read More

    1,729 Views
  2. Ibrahim Bashir
    Ibrahim Bashir

    Amplitude Vice President, Product Management • 3y

    I think the PM role can be very narrow when there are many fully staffed cross-functional partners with expertise across engineering / UX / testing / data / marketing, which leaves the PM as a dot connector and customer proxy (i.e. large company). And when many of those partner functions don't exist (i.e. small company), the PM can become a jack-of-all-trades. 

    Neither is better per se, they just offer different learning opportunitie.

    399 Views
  3. Rodrigo Davies
    Rodrigo Davies

    Figma Product, AI • 2y

    It's important to differentiate size of company and stage of company here, although there are some overlaps. The larger a company, the more stakeholders a PM needs to manage, and the more important it is to scale impact by having defined processes that speed up decisions and drive alignment. PMs are usually the folks who design and run these processes, so at a larger company that becomes a greater part of the role. The more mature a company, the more the role of PM is dealing with known problems ...Read More

    487 Views
  4. Aleks Bass
    Aleks Bass

    Typeform Chief Product Officer • 2y

    When looking at the landscape of product management across different scales of companies, it's evident that the core principles remain consistent: understand your users, solve their problems, and deliver value. However, the application of these principles and the day-to-day realities of product management can differ significantly between small and large companies. These differences are shaped by various factors, including organizational structure, resource availability, and strategic focus. In S ...Read More

    419 Views

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