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Question about org structures - what does your product team org structure look like?

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5 Answers
Establishing Product Management
  1. Adrianne Wang Martinson
    Adrianne Wang Martinson

    TikTok Head of Product, AI-powered Automated Services | Formerly Airbnb, Microsoft, Salesforce, Box • 4y

    My China Platform team owns the China Airbnb product for community services/customer support, trust, compliance and application infrastructure, including ML and mobile. I have 1-2 product managers overseeing each product area. I also have dedicated engineering, data science, design, content and operation teams, if it applies, to work closely with the product manager for each area. I prefer to have each product manager own a well defined product area to not only have true ownership but also to co ...Read More

    989 Views
  2. Ibrahim Bashir
    Ibrahim Bashir

    Amplitude Vice President, Product Management • 4y

    Ideally, you have "vertical" product teams whose charter is shipping end-user-facing features around a particular problem / persona. You may also have "horizontal" product teams that own certain shared services / infrastructure / components that multiple vertical teams leverage. These teams will usually have some combination of a engineering / product / design (EPD) functions, and may also include user research, data science, and/or quality assurance.

    690 Views
  3. Clara Lee
    Clara Lee

    PayPal VP, Product | Formerly Apple, Automattic, Deloitte • 4y

    The product organization at WooCommerce is organized by merchant needs: Start: Merchant onboarding, from the moment they click the CTA on WooCommerce.com to when their store is ready to sell. Manage: Back-end and admin tasks including product catalog, order management, and settings. Grow: Spreading the word about their products and business via sales and marketing channels like Google, Amazon, Facebook, and Pinterest. We have native channel integrations that merchants can attach to their stores ...Read More

    996 Views
  4. Rosa Villegas
    Rosa Villegas

    Zynga Senior Director of Product, Central Technology • 3y

    Within Central Technology we are organized into Product verticals: Game Services, Developer Services, and Infrastructure Services. Each of these verticals are comprised of 3-6 teams that manage a suite of products. I have a Product Lead for each of the verticals, and the product leads typically manage the PMs for each of the teams. Depending on the needs of the team a PM may be fully or partly dedicated to a team (for example our Payments team has a fully dedicated PM, whereas our Cloud and Kube ...Read More

    485 Views
  5. Nicolas Liatti
    Nicolas Liatti

    Adobe Senior Director of Product Management, 3D Category • 1y

    I like to follow Conway's law, which basically say "a system is designed following internal organization of a company".

    This means that your product org should ideally match what you want customers to experience. We often say "you want to ship your org", meaning the org structure should usually match your customers experience.

    434 Views

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