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What are the challenges you have encountered establishing the product management function in product areas that do not have it?

Mckenzie Lock
Netflix Director of Product3y
Common challenges are: Fear that the PM will slow the team down or add too much process Another function has stepped in to fill the PM shoes and is reluctant to give the...
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1689 Views
Adrianne Wang Martinson
TikTok Head of Product, AI-powered Automated Services | Formerly Airbnb, Microsoft, Salesforce, Box4y
One challenge I encountered as the product lead for a platform team was to identify the product management needs for some of the relatively technical product areas, such ...
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1543 Views
Rosa Villegas
Zynga Senior Director of Product, Central Technology3y
I touched on this a bit in previous questions, but some common challenges are: Perception that Product may slow the team down. Some teams are very execution-focused, whi...
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536 Views
Ibrahim Bashir
Amplitude Vice President, Product Management3y
The biggest challenge comes from cross-functional partners (engineering, sales, marketing) who may not have prior experience partnering with PMs and aren't bought in to i...
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434 Views