How often do you change your vision & why?

Answer

4 Answers

Product Vision

Bhaskar Krishnan

Meta Product Leadership - Ads, Commerce & AI | Formerly Stripe, Flipkart, Yahoo • 4y

Product vision distills why a product does what it does and how it envisions the future. As we saw above, it's critical to spend time crafting the product vision and the strategic narrative that follows from it. Two firms that had brilliant product visions and have built world-class & global platforms changed their product visions a few years ago. The new product visions have spurred these firms to greater heights! Facebook changed its vision statement from “Making the world more open and co ...Read More

1,630 Views
Tara Wellington

BILL VP of Product, Product Platform • 6mo

My rule of thumb is 3-year vision & strategy, 1-year investment thesis, quarterly planning, and mid-Q execution check-in. I find this approach allows for the long term thinking necessary to build a long term sustainable business, but enough touchpoint throughout the year, so make agile changes and react to new information or market changes. The 3-year vision & strategy covers the customer targets, market opportunities, a north star vision of the product anchored in customer value proposi ...Read More

412 Views
Becky Trevino

Flexera Chief Product Officer | Formerly Rackspace, Dell • 4mo

I'm recently updating our vision. I believe you should look at it at least once a year - especially right now during the AI revolution. In the past, I've relied on a major vision update every 3 years. That said, I think this is more about where you are in role. If you're new to a role, the time to look at the vision is the year you are starting the role. The big thing you have to do in year one and confirm if the vision remains or needs to change. At Flexera, I realized that the vision in my fir ...Read More

388 Views
Devika Nair

Oracle Director of Product Management • 2y

Ideally the vision statement never changes. Practically, it makes sense to revisit when you: (1) are close to achieving your original vision, (2) when there are significant events that impact your product direction. Its likely something that happens every few (4-5+) years not every year.

462 Views