What differentiates a product vision statement from a positioning statement?
1 Answer
GitLab VP, Product | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • January 8
So a vision and positioning statement may seem similar at first, but they're actually wildly different.
Product vision is long-term, aspirational, inspiring, speaks to a broad audience, and paints a picture of what could be in the future. A positioning statement, on the other hand, is much more present-day, marketing-oriented, and is typically something that you'd write to position a feature, product, or capability towards a specific target audience.
Both are incredibly useful pieces in your toolbox, and you should master both.
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