Meta Senior Director of Product Management • 1y
A product vision statement defines the long-term goal and direction of a product. It’s where the product aims to be in the future, independent of the current state or competition. It focuses on solving customer problems, the impact the product will have, and the desired outcome for the business. A positioning statement, on the other hand, outlines how a product will be perceived in the market relative to competitors. It is more focused on the present, defining the target audience, key differenti ...Read More
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