Building 0-1 Products

What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
11 Answers
Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?
Often times, early product start out as features. My worry is that a competitor would just copy us and then wipe us out.
2 Answers
How do you go about brainstorming the right solutions in terms of coming up with user experience to address the validated problems to be solved for users
How and where do you get inspiration to determine how and what types of user experience to be built and fleshing this our in your user stories while writing PRD
4 Answers