What are the top mistakes product managers make when building a 0 to 1 product?
17 Answers
1. Not validating the problem statement enough. Is this really a problem? 2. For a B2B product, I think its important to think through early on whether this is a problem ...
5536 Views
BILL Director Product Management • Apr 14
A few that we see repeatedly:Skipping problem validation. Teams jump to solutions before they have real conviction on the problem. Building fast on a shaky foundation jus...
354 Views
Atlassian Head of Product, Jira Product Discovery • 1y
The following stand out to me for what I've witnessed:The team is acting like the product they're creating is going to be successful. I'm amazed at how many successful co...
3727 Views
DocuSign Director of Product Management • 3y
There are several things that you can consider mistakes, but I do view them as learning opportunities. Every PM goes through some of these in their career (including myse...
2593 Views
Bubble Group Product Manager | Formerly Quizlet, Chegg • 3y
I might even abstract this out further to answer "What are the top mistakes product managers make when building a product period?" The best advice I've been given — and ...
3768 Views
The Walt Disney Company Director of Product Management • 10mo
There are a few common traps I’ve seen (and fallen into!) during 0 to 1 product development:Trying to do too much too soon: It’s tempting to build a broad set of features...
1815 Views
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 4y
I think the two most common mistakes in building 0-to-1 products are: Not acknowledging or checking some assumptions about the problem your product is meant to solve Ove...
1976 Views
Asana Former Head of Product Operations | Formerly Adobe • 8mo
I first want to acknowledge that mistakes are normal and can be very valuable. They're experiences from which we can learn and grow.Here are a couple ones I've seen:Belie...
576 Views
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
That is a good one! Building a product from scratch is hard. I'll share some I did in the past and how I learned through them.Falling in love with an idea: Classic. Real....
1000 Views
Head of Product, VP • 3y
Not focussing on the user. I tend to be pretty heavily user-focussed when building products. I believe strongly that without users, you may have cool technology, but you...
845 Views
strongDM Sr. Director, Product Management • 3y
Building a 0 to 1 product is challenging even for experienced product managers. Here are a few things that can make it challenging to successfully build a 0 to 1 product....
860 Views
Salesforce Director of Product Management, Tableau Next • 10mo
The top mistakes are:Having too narrow a set of customers, or none at all, who help validate the solution and approach. You need a diverse set so you can factor in requir...
682 Views
Gainsight Director, Product Management | Formerly Cisco • 2y
These are based on my experience:The most important one, that is often overlooked is expecting immediate success - this can result in unnecessary pressure and compromises...
742 Views
Figma Product, AI • 1y
1 Waiting too long to talk to potential customers. Start with just your idea of what you think might be compelling. Can a potential customer immediately understand and ge...
859 Views
Matterport VP of Product • 1y
A common pitfall is over-engineering the solution. Instead of complex features and functionality, focus on delivering a simple, compelling first product launch that addre...
767 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
Here are some high level issues that come to mind:No market or end user need: many startups try to build a tech that is in search of a problem. Like Steve jobs said, find...
903 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Hello from ex-founder who built startup and launched 3 products from scratch. Please meet my favorite personal mistakes with the biggest learnings. All coming from my sta...
368 Views