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How long does it take to create a product vision?
1 Answer
Bhaskar Krishnan
Meta Product Leadership - Ads, Personalization & ML/ AI • June 8
- For any Product, the hierarcy, in terms of immediate to long-term is Execute -> Features -> Roadmap -> Strategy -> Vision
- The focus for any product team should be to execute & launch and then working on the features & building on the roadmap from a bottoms-up perspective. They should also embark on a top-down appraoch of understanding the market landscape, the user problems they can solve profitably and setting the vision. The intersection of these approaches can take anywhere from a few weeks to a few months to a few years and depends on the stage of the firm, the product, the type of company and the lifestage
- For start-ups, Vision trumpes everything else and would be required before they raise capital, attract talent or are able to build. Tesla is an excellent example here.
- For large firms, product in market thats generating revenue trumps everything else and they have the chance to stumble upon a good strategy or vision if they keep iterating. But, this isn't a given, most firms stumble & fall rather than pick themselves up & iterate. Chevy has the vision laid out for them by Tesla but they haven't been able to take the Bolt to where Tesla is.
- For other firms, the answer lies in the middle of the specturm. PoleStar & Riviian are able to ride on Tesla's coat-tails, Toyota continue to follow their incremental approach with the Prius but it feels like an opporunity lost, BMW & Merc have launched incredible electic cars that feel like the future, etc
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