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How long does it take to create a product vision?

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4 Answers
Product Vision
  1. Bhaskar Krishnan
    Bhaskar Krishnan

    Meta Product Leadership - Ads, Commerce & AI | Formerly Stripe, Flipkart, Yahoo • 4y

    For any Product, the hierarcy, in terms of immediate to long-term is Execute -> Features -> Roadmap -> Strategy -> Vision The focus for any product team should be to execute & launch and then working on the features & building on the roadmap from a bottoms-up perspective. They should also embark on a top-down appraoch of understanding the market landscape, the user problems they can solve profitably and setting the vision. The intersection of these approaches can take anywher ...Read More

    1,418 Views
  2. Tara Wellington
    Tara Wellington

    BILL VP of Product, Product Platform • 6mo

    Most product visions that I work on take 8-12 weeks. I plan 12 weeks for product visions that are on a 3-year time horizon and need a good amount of new generated research. For product visions that are on a 1-year time horizon where I can leverage a lot of existing research, that'll be closer to 6-8 weeks. New generated research always takes the most time. For a 12 week project, I plan it to take 6-8 weeks. For an 8 week project, I plan it to take 4-6 weeks. The reason new research takes so long ...Read More

    402 Views
  3. Mike Flouton
    Mike Flouton

    Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 1y

    This really depends on the organization, the stage, and how much detail you want to include in your vision. I'd say if you're just starting out, it's much more important to just get something down on paper that you can then iterate on as you go forward. I'd say if you're a mature company, really thinking through where you want to be in five years, this is something you should spend a lot of time on and you should take to review with a lot of people. So there's no simple answer. I think it really ...Read More

    423 Views
  4. Devika Nair
    Devika Nair

    Oracle Director of Product Management • 2y

    It can take anywhere from a few goals to multiple weeks. In addition to the thought that goes into it, its important to align stakeholders to your vision and this can add time to this task.

    463 Views

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