When creating a product vision how far in advance do you plan?
Love this question! Planning for product vision is usually done in 3 horizons: 10 years, 3 years, and 1 year.
The 10-year vision is your guiding, north-star approach that will help guide all other investments overtime. The 3-year vision is a little more actionable and will help shape what the execution plan needs to be. 1 year vision is execution based on what can be accomplished in that current year.
I like to think of the vision to be at least a 5 year plan.
I start thinking about product vision FIRST. Right away. As soon as there is a thought of a product at all. That's why I like the Amazon PRFAQ template - it helps craft an outside in view before focusing on the features and product requirements. Otherwise, why are you building anything at all?
Splunk Sr. Director of Product Management, Observability, Kara Gillis on Product Vision
Oracle Director of Product, Oracle Cloud Infrastructure, Devika Nair on Product Vision
GitLab Director of Product Management, Jacqueline Porter on Product Vision
Top Product Management Mentors
