IBM Product Management • 3y
Love this question! Planning for product vision is usually done in 3 horizons: 10 years, 3 years, and 1 year.
The 10-year vision is your guiding, north-star approach that will help guide all other investments overtime. The 3-year vision is a little more actionable and will help shape what the execution plan needs to be. 1 year vision is execution based on what can be accomplished in that current year.
Cortex VP of Product | Formerly Splunk, Deloitte • 2y
I start thinking about product vision FIRST. Right away. As soon as there is a thought of a product at all. That's why I like the Amazon PRFAQ template - it helps craft an outside in view before focusing on the features and product requirements. Otherwise, why are you building anything at all?
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 1y
It depends on the maturity of the company, the product, and whether there is product-market fit. At GitLab, for instance, we had a long-term vision that spanned 10 years, serving as a general statement of the direction we wanted to achieve over that time. This was a high-level guide, offering broad direction. Bringing this down to a more tangible level, the section directors focused on a 3-year plan, still high-level but with specific metrics (like revenue targets) that we aspired to reach. For ...Read More
Oracle Director of Product Management • 2y
I like to think of the vision to be at least a 5 year plan.
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