When creating a product vision how far in advance do you plan?

Love this question! Planning for product vision is usually done in 3 horizons: 10 years, 3 years, and 1 year.

The 10-year vision is your guiding, north-star approach that will help guide all other investments overtime. The 3-year vision is a little more actionable and will help shape what the execution plan needs to be. 1 year vision is execution based on what can be accomplished in that current year.

I like to think of the vision to be at least a 5 year plan.

I start thinking about product vision FIRST. Right away. As soon as there is a thought of a product at all. That's why I like the Amazon PRFAQ template - it helps craft an outside in view before focusing on the features and product requirements. Otherwise, why are you building anything at all?